Digital Adoption is Growing
It’s not surprising that Millennials and Gen Z are the groups most open to digital rewards. But according to a 2019 Blackhawk Network research published in Markets Insider, 76% of Boomers are interested in shopping online for at-home delivery in the next six months*.
In the same study, 81% of consumers agreed that digital incentives would make them more likely to do business with that company in the future.
*The Consumer Research study was conducted by Murphy Research on behalf of Blackhawk Network between February 4 and February 12, 2019. The sample size included 10,126 U.S. adults between the ages of 18–75.
Mastercard® and Visa® Virtual Accounts
These reward “cards” are delivered via email & SMS, and some can even be added to a mobile wallet. You can customise these rewards with your brand—and personalise with your recipients’ names and a brief message.
Ideal for online shopping (although they can be used in-store, too), these eGifts offer almost instant delivery, no production or shipping costs, plus data-gathering opportunities and flexible redemption. These eGifts can include single-and multi-merchant cards.
There are some occasions when your target market has such varied interests that you want to give them reward choice. Or perhaps you want to “procure” a gift from a selection of merchants. It can be a smart strategy, and our eCodes let you offer over 100 options to your recipients.