5 tips to driving employee vaccination

5 Tips to Driving Vaccination with Rewards

02 Aug 2021

A recent Blackhawk Network survey showed nearly two-thirds of respondents said a reward would increase the likelihood they would get a COVID-19 vaccine (or get it sooner).

So how do you ensure your program will work? Follow these best practices of rewards leader Blackhawk Network.

Click here to view full-size5 Tips to Driving Vaccination with Rewards

1. Keep it simple

Everyone understands rewards. If they do something, they know they’ll get something.

(Source: The COVID-19 Vaccine Incentives Report, Blackhawk Network, January 2021)

2. Use the right reward

Money talks. Of the two top motivators, a monetary incentive (47%) far outweighs paid time off (19.5%).

(Source: The COVID-19 Vaccine Incentives Report, Blackhawk Network, January 2021)

3. Don’t break the bank

Make sure you don’t overspend. Our research shows more than one-third would get the vaccine for $100 or less.

(Source: The COVID-19 Vaccine Incentives Report, Blackhawk Network, January 2021)

4. Give them what they want

There are a ton of reward options, but research shows people prefer prepaid cards. Why? You can spend them almost anywhere and get whatever you want.

(Source: The Incentives Study, Murphy Research, February 2019)

5. Reward fast

It’s best to deliver the reward as close to the behavior as possible. Luckily, today’s virtual rewards can be emailed, texted and used almost instantly.


Close to 90% of the respondents in our recent research have not yet received one of the COVID-19 vaccines.* If you’d like to drive vaccination adoption among your employees, do what many other companies are doing—reward them.

Want to talk to a rewards program expert?
Call us today at 866.829.0707


Contact a Rewards Expert Today